Cape Town based not-for-profit body PlaySport4Life (PS4L) has been given a huge shot in the arm in delivering its programs in the needy areas after a major corporate backer threw its support behind it this week.
One of South Africa’s foremost hospitality and lifestyle companies, Village N Life, will partner with PS4L on sports-related projects designed to promote development in local communities. PlaySport4Life founder Miles October said his organisation was over the moon about the partnership with Village N Life. He said the venture was a great example of how non-profit initiatives can work in lockstep with the social responsibility of the corporate sector. “Village N Life is committed to supporting initiatives that ‘enhance the well-being of the individual’. So does PlaySport4Life,” Mr October said. “My organisation has been doing that since we were established. And we will use sport as a medium.
“Next year will be our 10 th birthday and I can’t think of a better way to start 2024 than to launch projects with Village N Life. It has been a tough first 10 years. Not just for us, but for everyone in the non-profit sector.
“But we hung tough and delivered projects under trying circumstances for the needy. Now we are reaping the rewards of our commitment.”
The PS4L-Villahe N Life initiative will start with joint community engagement events, sports clinics, and outreach programs in the near future. Every project is aimed at working together “to address social challenges, promote health and wellness, and create a positive and lasting impact on the communities they serve”.
Village N Life chairman Maree Brink said: “We are proud to align ourselves with PlaySport4Life and contribute to their commendable efforts in promoting community development through sports.”
Since its inception in 2014, PlaySport4Life has run countless tournaments and clinics in the townships across the Cape Flats and partnered with local sports organisations and sports identities to encourage active participation among the youth and create role models in the community.
“Now we have the resources of a major corporate identity available to us, one which shares our goals, and it bodes well for the communities we serve,” Mr October said.
For more information contact: Miles October – 0722486960
